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PPC Management
What is PPC ? PPC is a type of online advertising that is used on a wide range of websites, mainly on search engines, where the advertiser pays only if a web user clicks on their ad. PPC advertising works like a an auction. Advertisers place bids on keywords or phrases in PPC Advertising that they think their target audience may type in a search field when they are looking for specific product or services.
If a user types a keyword in a search engine that matches the advertiserís keyword list or visits a web page with content that relates to the search query chosen by the advertiser, the PPC ad may be displayed on the page. In search engines, a PPC ad is generally just above or to the right of the search results or at the bottom where they can be easily seen. On other kinds of websites, the ad will be placed in the location that the company have determined will be the most advantageous to their site and the advertiser.

Since keywords play an important role in PPC campaigns, it is important to make suitable keywords for PPC. Title and description for the PPC campaigns must be catching and cost effective. Unimportant campaigns are to be avoided and the PPC management team should concentrate on the keyword usage along with the location preferences. To get a maximum benefit from a PPC campaign, the low cost keywords and a low cost per click are to be incorporated along with higher bids, because sometimes it will lead to business. At AKRS, we will create Ad campaigns for you to get maximum benefit out of your monthly budget. We
will study your website, your nature of business and competitors to generate effective keywords. Creation of multiple campaigns will make good business, as we will be able to switch to different campaings according to your budget.
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AKRS Technologies,
IInd Floor, 'Anand Building'
Civil Line Road,
Vazhakkala, Thrikkakara,
Kochi - 682021
Kerala, India
Mob: +91-8089721007
Email: info@akrstech.com
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